Actually Useful AI
← The free masterclass
25 seats Starts Mon 28 Sep Doors close Thu 24 Sep
Cohort 2 Live · starts 28 Sep 25 seats

The first 25 seats went. This is the second room.

Four weeks, live with me, putting AI to work in your property business — with a direct line to me throughout and eight weeks of support behind it. Twenty-five seats again, because that's the most I can give proper attention to.

Take one of the 25 seats →
£395 one-off · doors close Thu 24 Sep
Why there's a second one

The first cohort filled, and the messages kept coming.

Actually Useful AI — sold out. 25 of 25 seats taken in the first cohort.

I capped the first run at 25 on purpose, and it filled. What I didn't expect was how many people got in touch afterwards asking whether there'd be another one — people who'd meant to sign up and left it a day too long. This is that second run. Same size room, same direct access, and the same cap — so if you're reading this and thinking about it, don't leave it to the last day again.

You've played with ChatGPT. You've seen the demos. But it's still not actually doing anything in your business. Actually Useful AI is four live weeks where we go from "that's clever" to AI quietly running real work in your property business — and this time I'm running a course that's already been built, tested and taught, with a cohort of ordinary property people who've been through it.

Not theory

What cohort one actually walked out with.

These aren't modules on a syllabus. They're the working agents and tools the first cohort built and took home — and the same ones we build again, on your business.

Agent

Inbox digest

Runs before you're up, reads the overnight email, and hands you a triaged list: what needs a reply, what's worth knowing, what can wait.

Agent

Compliance watcher

Watches every expiry date across your properties — gas safety, EICR, EPC, licences — and tells you what's expired, what's close, and what's fine.

Agent

Agent dashboard

One page answering the question nobody else in this space answers: did my agents actually run last night, and what did they do?

Skill

Your voicebook

Built from your own real emails, so anything AI writes for you sounds like you rather than like every other landlord's robot.

Skill

Deal due diligence

Hand it a deal and your rules. It interviews you, pulls the data itself, and hands back a written due-diligence view.

Skill

Connection architect

Works out how to actually plug AI into the thing you use — portal, spreadsheet, inbox, accounting — and then wires it up.

The Design Your Agent worksheet used in the course

We design them on paper first.

Before anything gets built, you fill this in for the job you want taken off your plate: what triggers it, what it needs to know, what it's allowed to do, and how you'll know it ran. It's the difference between an agent that works and a clever demo that quietly stops.

The worksheet from session three, used live in cohort one.

How it runs

Four live sessions, one implementation week.

Mondays 7:00–9:15pm on Zoom. Every session recorded and yours to keep.

Session 1 · Mon 28 Sep

Your Personal OS

Get your setup working and build your voicebook — the thing that makes AI write as you instead of like every other landlord's robot. You leave night one with something already running.

Session 2 · Mon 5 Oct

Your AI toolbox

The tools worth your time and the ones that are noise. We build the working versions on your own business, not on a demo dataset.

Implementation week · w/c 12 Oct

A week to catch up and consolidate

No live session. This week is deliberately in the middle so you can get properly comfortable with your setup before we start building agents. I'll share resources online to work through — and the Wednesday clinic is where the questions land.

Session 3 · Mon 19 Oct

Automating the admin

The repetitive work — comms, chasing, sorting — handed to agents that run in the background and report what they did. This is where it stops being a chatbot and starts being staff.

Session 4 · Mon 26 Oct

Your own build

Pick the boring job that eats your week, and we build the automation for it together, live. You finish with it running.

One thing you'll need before night one

The course is taught in Claude Code, which needs a Claude subscription — around £18/month, and not included in the price. It's the tool I build everything in, so following along live is far easier with it. You can do the same things in ChatGPT's Codex if you'd rather, but every demo is shown in Claude Code.

What you get

Everything in cohort two.

Four live sessions

Mondays 7:00–9:15pm, taught live and recorded for you to keep. Not a pre-recorded course you'll never finish.

A weekly live Q&A clinic

Wednesdays 12–1pm — 30 Sep, 7 Oct, 21 Oct and 28 Oct. Bring whatever you're stuck on and we work through it together.

A direct WhatsApp line to me

Stuck mid-build at 9pm? Message me. Not a support ticket, not a bot — me.

Eight weeks of support

Four weeks during the course and four weeks after, running through to Mon 23 Nov. The month after is when most people actually embed it.

Every tool and skill we build

The voicebook, the agents, the admin automations — built on your business, and yours to keep whatever happens after.

An implementation week

A deliberate week mid-course to consolidate, with resources to work through, so nobody arrives at the agent build still fighting their setup.

£395
Or £195 today + £200 on 1 Oct · 25 seats · doors close Thu 24 Sep
Pay in full: card, Klarna or Revolut Pay · Split: £200 on 1 Oct, same card, card only
Same course, same £395 total. Terms.

Support runs for eight weeks. After that there's an optional community at £80/mo to keep building alongside everyone else — entirely optional, cancel anytime.

Meet your instructor

Taught by an operator, not a tech company.

Sam Lawson
Sam Lawson
Property operator · builds the AI himself

Before property, my wife and I were professional musicians. We built an agency supplying entertainers to cruise ships — a decent business on the surface, but income that moved with the tide and a calendar we didn't really own. With one child at home and another on the way, that stopped being something I could square.

So I went into property, and went after the strategies that actually move the needle: HMOs, blocks of flats, portfolio acquisitions, using lease options and vendor finance to scale faster than my own capital allowed. Nine-plus years on that's a 32-property portfolio I still buy, refurbish and operate myself — run lean, with AI and automation doing a serious amount of the lifting.

I've also trained over a thousand investors along the way, which matters here for one reason: I've spent years working out how to explain this stuff to people who don't consider themselves technical. Which, for the record, is most of the room.

None of what I teach is theory. Every tool you'll see is one I built for my own business and still use to run it. I'm not a software company selling you a platform and I'm not a guru selling you a system — I'm an operator showing you what's working, then helping you build your own version of it.

32
properties in the portfolio
1,000+
investors trained
9+ yrs
in property, in the trenches
Is this you?

Who cohort two is for.

A fit if you…

  • Run, or are building, a property business — landlord, investor, HMO operator
  • Have dabbled in ChatGPT or Claude but it isn't doing real work yet
  • Are comfortable tinkering, even if you're not remotely technical
  • Can commit to four Monday evenings and a bit of time between them
  • Want the working version, not theory or hype

Not for you if…

  • You want a done-for-you service rather than to learn to do it yourself
  • You're after a magic button that runs your business by Friday
  • You won't put in the evenings — this is live and hands-on
  • You'd rather not pay for a Claude subscription on top
  • You're not actually working in property

I'll be straight with you, the same way I am on the night: this is work. You'll finish the four weeks with real automations running — but only because you built them, with me helping, not because I waved a wand over your business.

Everything I teach is something I actually use. No theory, no gurus, no secret system. If that's not what you're after, this isn't the room for you, and I'd rather tell you that now than take your £395.

Questions

The honest answers.

Do I need to be technical?

No. If you can find your way around ChatGPT and you're willing to tinker, you'll keep up. We build everything live, step by step, and you've got a direct line to me if you get stuck.

What's the implementation week?

There's no live session in the week of 12 October. It's a deliberate gap in the middle of the course to let you catch up and get properly comfortable with your setup before we start building agents in session three. I'll share resources online to work through, and the Wednesday clinic runs as normal on the weeks either side.

What if I miss a live session?

Every session is recorded and yours to keep. You can catch up and still bring questions to the Wednesday clinic or the WhatsApp line.

What do I need to have set up before we start?

A Claude subscription (around £18/month) with Claude Code working, ideally before night one so you can follow along from the start. It's not included in the £395. I'll confirm the exact setup steps before we kick off.

Mac or Windows — does it matter?

Either works. I'll confirm the exact setup before week one so everyone starts on the same footing, whichever machine you're on.

What if I change my mind?

You've got 14 days from the day you pay. Cancel before we start and you get everything back, no questions asked. Cancel after the course has started but inside those 14 days and I'll refund you less a quarter of the fee for each live session you've had. After 14 days the seat's yours and the fee stays paid. Full terms.

What happens after the eight weeks?

You keep every tool we built and every recording. There's an optional community at £80/mo if you want to carry on building alongside the group, and you can cancel anytime. Nothing renews automatically off the back of this purchase.

Is this financial or investment advice?

No. This is training on using AI and automation in a property business. It isn't financial, legal or investment advice, and results aren't guaranteed.

Twenty-five seats. Then that's the room.

Doors close Thursday 24 September and we start on Monday the 28th. If you were watching the first one from the sidelines, this is the bit where you stop watching.

Take one of the 25 seats →
£395 in full, or £195 today and £200 on 1 October · secure checkout via Stripe
Cohort 2 · £395 · 25 seats · doors close 24 Sep
Take a seat →